Management and professionals in general require day-to-day intelligence and research services to support a range of activities. Some of the bespoke products and services we offer include, but are not limited to:
– Screenings
– Database building services
– People profiles (biographies)
– Competitor/client tracking and/or benchmarking
– Sourcing and acquiring lists/other market reports
– Retrieving annual reviews/accounts or other reports of interest
– Call prep sheets
Requests for our bespoke research services may come from anywhere within an organization – from business development teams at a large corporation to a partner at a law firm.
Uses for these products are as varied as the requesters: biographical research for lateral hiring, databases to analyze potential clients or new areas of expansion, etc.
Issue
A well-known law firm was considering the opportunity to acquire one of its main competitors. Latin Brains was asked to carry out a competitor benchmarking exercise of the targeted law firms in order to assist this strategic decision.
Action taken
Analysts at Latin Brains chose to benchmark the competitors based on geography, size, reputation, practice areas and innovation (including pricing approach-such as alternative fee structures).
Firstly, we produced short company profiles on each targeted competitor, comparing them to our client based on footprint and capabilities. Secondly, we created a report comparing the competitors based on the aforementioned benchmarks. A wide range of sources was used, compiling intelligence to create a coherent and comprehensive picture of which law firms were most fitting for our client’s needs and aims.
Result
The client was provided with accurate research material for use by its senior partners, detailing where synergies existed for each target, which could be harnessed by the client. This enabled our client to make a highly informed strategic decision, backed by competitive intelligence provided by the Latin Brains team.
