In a rapidly evolving legal landscape, a distinguished law firm sought to fortify its market position amidst emerging challenges. The firm contemplated a strategic response to potential threats posed by innovative legal service delivery models and changing client expectations. Recognizing the need for a robust strategy, the firm engaged Latin Brains to leverage its expertise in client listening services.
Latin Brains, armed with a deep understanding of the importance of client insights, conducted a comprehensive client listening initiative. Our approach involved in-depth interviews with over 200 general counsel and heads of legal services at multinational corporations and banks globally. The focus of these conversations spanned critical themes, including legal issues impacting organizations, preferences for legal service providers, experiences with alternative providers, opportunities for innovation in legal delivery models, and the potential impact on the firm’s brand and reputation.
The interviews provided a unique opportunity for participants to benchmark their views against their peers, fostering candid discussions and uncovering nuanced perspectives on the evolving legal landscape.
Insights gathered through our client listening services were instrumental in guiding the law firm’s strategic decision-making. At the partner conference, Latin Brains presented key findings to support a motion for investing in new service delivery models. The research revealed that clients expressed a clear preference for innovative legal service models, positioning the firm strategically against emerging disruptors and traditional competitors.
By leveraging client views obtained through our in-depth interviews, the law firm gained internal buy-in for change, ensuring that the strategic response aligned with the evolving needs and expectations of its clients. This client-focused approach not only fortified the firm’s resilience in the face of market shifts but also positioned it as a leader in adapting to client-centric trends.