Blog

Just like compelling narratives, successful partnerships thrive on understanding the underlying conflict. In the world of business, this conflict manifests as a company’s core challenge – the obstacle they must overcome to achieve their goals. And that’s where you, the business development expert, come in. Forget surface-level reports. Compiling facts and key events is a...

Solution-Centric Pitfalls: Remember the flashy brochures and one-sided sales calls? While familiar, this solution-centric approach is familiar but flawed. It assumes clients need your product or service, not the specific solution to their unique challenge. This mismatch leads to wasted time, frustrated clients, and ultimately, lost opportunities. The Client-Centric Revolution: Enter the client-centric revolution. This...

In the bustling world of business development, leads are the lifeblood. We chase them, qualify them, nurture them, and ultimately aim to convert them into loyal customers. But amidst the chase, do we take a moment to truly understand who they are and what keeps them up at night? Here’s the secret weapon of effective...

For Chief Revenue Officers (CROs) and Chief Business Development Officers (CBDOs) navigating the ever-shifting business landscape, closing deals is the Everest they must climb. But brute force and flashy pitches won’t get you to the summit. The secret weapon? Business research. Think of it as a GPS for your sales and BD teams, guiding them...