Moving away from the worst of the pandemic crisis, clients began shifting their focus regarding what they want from both their in-house legal teams and their external law firms.

Thomson Reuters’ US Law Firm Brand Index shows that traditional law firm differentiators like historic reputations or relationships with individual lawyers no longer makes a law firm stand out as unique. 

These factors gave way to other ones such as clients’ need to have fast, trustworthy advice from their external counsel.

As a result, legal demand is becoming more focused on forward-facing factors like how well law firms understand their clients’ business and market sector.

Clients in the United States continue to desire this specialist expertise and holistic service from their legal partners.