Large law firms are increasingly setting up new business units and subsidiaries in the U.S, in part to compete with a growing number of alternative legal services providers. These vary from consulting services to technology businesses that assist clients and provide them with tools for legal and compliance work. Reed Smith, Wilson Sonsini Goodrich & Rosati, Baker McKenzie and Dentons are among the many law firms that have created such internal or affiliated ventures. Cleary Gottlieb Steen & Hamilton has confirmed it is developing a new tech outfit.

In June 2022 Norton Rose Fulbright announced the launch of LX Studio, an innovation-focused US subsidiary which will advance the firm’s digitally-driven service strategies to benefit clients beyond traditional legal advice. LX Studio will collaborate with established and emerging legal technology companies as well as alternative legal services providers to develop products and services for use by Norton Rose Fulbright’s lawyers and clients. The business will include legal operations solutions for corporate legal departments. Additionally, LX Studio may partner with or invest in novel technologies and alternative legal services offerings to extend the firm’s existing platform.